A product catalog needs descriptions that reflect what each item contains, how it differs and what the store can support. Norml builds a workflow that prepares product-copy drafts using approved attributes and your writing rules. Catalog editors review the text with its supporting fields before any description is updated. Missing specifications stay visible instead of becoming invented selling points.
We scope one catalog and one destination first. A Shopify implementation can use its product API for description updates; another commerce platform needs its own field and permission check.
Map materials, dimensions, compatibility, care instructions and other relevant attributes to approved source fields. Specify which are required for each product type. Images or a product name alone must not establish certifications, safety claims or performance guarantees.
Use category-specific writing rules and distinguish product-level statements from variant attributes. Show each draft beside the fields that informed it. Products with incomplete or conflicting specifications enter a correction queue for the catalog owner.
Match records using stable product IDs and retain the approved source version. Limit writes to agreed description fields. Check for intervening edits, record the prior text and verify each result; a failed item should not force the whole batch to repeat.
Provide sample products with their identifiers and specifications, including difficult variants. Name the authoritative source when supplier sheets and store fields disagree. Catalog cleanup may be needed before drafting is useful.
Confirm API access, scopes and the destination fields. Shopify description updates require product-write access. Pricing, stock, product handles and publication status stay outside this scope unless separately agreed.
Supply voice examples, prohibited wording and any required product disclosures. Assign someone who understands the catalog to check factual claims. Agree how product data may be processed and retained by the selected model provider.
Compare a simple item, a variant-heavy item and an incomplete record. Agree required fields and the product identity used throughout drafting and updates.
Build a review view with source attributes and proposed text. Test whether the draft adds unsupported details or loses distinctions between similar products.
Run an approved sample, then test a changed source, an editor conflict and a failed update. Hand over item-level results, retry rules and the method for restoring earlier copy.