Page roles
Give each service a clear job and content requirements.
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A site built for the first service can become difficult to extend when a company adds another. We design page types and responsive components that explain each offer without making every new page a special case. Norml Studio works from Fort Myers; we do not have an Orlando office.
A few clients we’ve worked with










Design service pages and reusable components that support the offers you have and those you add next.
We do not have an office in Orlando, and the map is honest about it: the pin is our Florida office in Fort Myers, about 160 miles north-east of our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
New services appear as short homepage sections with no place for scope or proof.
The design team redraws the same sections for every added page.
Phone layouts change the order of the explanation and hide important details.
We review the existing offers and likely page additions, then design reusable service, proof and enquiry patterns. A scope can include a page map, wireframes, responsive layouts, Figma components, interaction states and developer notes. We check whether the current platform can carry the design before recommending a rebuild.
Give each service a clear job and content requirements.
Use patterns that preserve the explanation across screen sizes.
Show the right example beside the claim it supports.
Make later pages consistent without forcing identical content.
The approved service inventory sets the page count. Design outputs can include:
A page map and buyer paths for priority offers.
Wireframes with representative content.
Responsive Figma templates and component states.
Developer handoff notes for the first implementation.
Our process
Review the existing pages and how the team adds offers today.
[ 01 ]Agree repeatable page types and content needs.
[ 02 ]Test the system against current and likely future content.
[ 03 ]Hand over the files and rules to the people building the site.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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