Norml moves sites made in GoDaddy Website Builder, which your GoDaddy account lists as Websites + Marketing, to WordPress by rebuilding them. We record what the current site holds, build the WordPress version on a staging copy while the GoDaddy site stays online, and switch the domain once you have approved the new pages. Addresses that change are redirected, and forms and tracking are tested on the live site. For service businesses that advertise locally, the rebuild can include a page for each service and area you cover, and a campaign landing page template your team copies for each new campaign.
A few clients we’ve worked with
Norml rebuilds GoDaddy Website Builder sites in WordPress. The work covers the page and form inventory, content and image transfer, service pages built in Elementor Pro or a custom theme, lead forms and conversion tracking, redirects for changed addresses, and the domain switch.
Before anything is rebuilt, we record each page and its address, every form and where it sends, the images and files in use, and every service the site connects to. That record sets the scope and becomes the checklist for launch.
Every page, blog post, gallery and downloadable file goes on the inventory with its current address. Approved text is copied into WordPress, and copy you want kept word for word stays exactly as written. Images come across from your original files where you have them, otherwise from the live site.
We keep the content of the current site and redesign its look: typography, colors, spacing and phone layouts are approved in a design review first. Each service page is then built from shared sections, either as saved Elementor Pro templates, if your team will change layouts itself, or in a custom theme with an editing field for each section.
Each service you sell gets its own page, and each town or region you target can get a page with details your team confirms for it. The business name, address and phone number read the same on every page.
For ads that run after a storm or another local event, we build one landing page template with no main menu, so visitors stay with the offer. It holds a local details section, reviews, answers to common objections and the enquiry form. We also record a walkthrough showing your team how to copy it for a new town and date.
We list each GoDaddy form, its fields and the address it notifies, then rebuild it in Gravity Forms, Fluent Forms or another form plugin with spam protection. A form can offer options, such as an on-site visit without an appointment or a call to book one, and each answer reaches the right person or your CRM.
Google Tag Manager carries the analytics and ad tags, including Google Ads conversions and the Meta pixel where you advertise there. Each form submission is recorded as a conversion, and we check every event with a test submission before launch and again on the live site. Running the ad campaigns is not part of this work.
For every page in search results we save the address, title, description and headings before the move. Pages keep their address when the new structure allows; each changed address gets a 301 redirect to its replacement. After launch we submit the sitemap in Search Console and open each old address to confirm its redirect.
We note the domain's current DNS records, including those for email, before anything changes. At launch only the records that point the domain to the website are changed, and we send test emails afterwards. The Website Builder plan stays active until the WordPress site is live and checked.
Diet vs Disease
A nutrition platform that gets most of its leads through search and paid traffic. Its Elementor build was replaced by a custom WordPress theme in slices: each part shipped, then traffic and tracking were compared with the old version before the next started.
Polaclub
A Ukrainian store for instant cameras and film. We rebuilt the site piece by piece and let the new version go live gradually, while the store's manual order work, such as fulfillment and review requests, was automated.
The Farm Soho
A NYC coworking brand with five service lines. We rebuilt its WordPress site section by section, with a page and enquiry flow for each service, conversion tracking connected to Google Ads, and location pages its editors manage from Airtable.
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
Access to the GoDaddy account that holds the website and, if it is separate, the account where the domain and its DNS are managed. We ask for invited access rather than a shared password wherever the account allows it.
A WordPress hosting account in your name, or your approval to open one. If you choose Elementor Pro, its license is bought in your name too.
Original photos, logo files and documents, plus the lines of copy that must stay word for word and a note of the pages you want rewritten.
Where each enquiry should go, such as an inbox, a CRM or a named person, the fields your team needs, and access to Google Analytics, Tag Manager, Google Ads and any Meta ad account the site should report to.
Google Search Console access if you have it, the services you sell, the towns or regions you target, and someone who confirms the details for each area page.
The offer, the reviews and project photos you are allowed to show, the objections your team hears most often, and the person who will copy the template for new campaigns.
Tell us before scoping if the GoDaddy site sells products or takes bookings. Products in a GoDaddy online store can be exported as a CSV file; orders, customer records and payments need a plan of their own.
We complete the inventory, export the data GoDaddy makes available, such as store products, and save the search details of every indexed page.
Together we decide which pages stay, merge or change address, choose Elementor Pro or a custom theme, and approve designs for the key pages.
WordPress is built on a staging copy while the GoDaddy site stays online. Approved content, forms and tracking go in, and you review each page on desktop and phone.
Each old address is paired with its new page, every form is sent with test data, and the tracking events are checked in the analytics and ad accounts.
We change the website's DNS records, then check redirects, email, forms and tracking on the live site and submit the new sitemap in Search Console.
Your team gets a walkthrough of editing pages and copying the campaign template. Once the live site is checked, you decide when to cancel the Website Builder plan.
No account layer between you and them. These are the Norml specialists this work runs through.
DevOps & Backend Developer
Founder & Architect
Full-Stack Developer
QA Engineer
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
