WordPress marketing websites, built and launched on the hosting you already use
We design and build marketing websites on WordPress for businesses that sell services. Each offer gets its own page and a clear next step, enquiry forms go where your team already works, and your staff can update pages in the WordPress admin without calling a developer.
Norml designs and builds marketing websites on WordPress for businesses that sell services. The scope can include page structure and copy, a custom theme your team edits, forms and tracking, and the launch on your own hosting.
What a marketing website build involves
We settle three things before designing any page: what each page has to say, which enquiry it should lead to, and who will edit it after launch.
Page structure and copyA sitemap built around the services you sell, with one page per offer. We agree on what each page says before design starts, so the layout is built for real content instead of placeholder text.
01
A design your team can extendSections, buttons and forms are designed once and reused across the site. New pages stay consistent with the rest of the site, even when your team builds them without us. If your logo or colors need refining, that work can be added to the project as its own item in the scope. The pages are then designed from the logo and colors you approve.
02
A custom theme instead of a page builderA lightweight custom WordPress theme with an editing field for each part of a section. Your staff publish pages, posts and job openings from the admin, and the site carries no page-builder code.
03
Forms, tracking and integrationsEnquiry forms connected to your inbox or CRM, with analytics and conversion tracking set up before launch, so you can see which pages bring in leads. A quote form can ask for the details you need to price a job and go to whoever prepares quotes.
04
Speed and search basicsImages are sized for the layout they appear in, and the ones further down a page load as visitors scroll toward them. Each page has one H1 and its own meta title and description. We keep the staging copy out of search results and check its page speed before launch, then confirm that the live site is open to search engines and its XML sitemap is in place.
05
Hosting setup and launchThe build runs on the hosting you already pay for. If you have no hosting or domain yet, those accounts are opened in your name, so ownership stays with you. You review every page on a staging copy or a temporary domain; at launch we connect the domain, SSL certificate and redirects, then test forms and tracking on the live site.
A NYC coworking brand selling five services through one WordPress site. We rebuilt it section by section with a dedicated page and enquiry flow for each service, added conversion tracking by product and ran SEO alongside. Organic traffic roughly doubled.
An insurtech company that needed a website as credible as its product. We aligned its stakeholders on shared product language, then built a modular brand system and a site with pages and lead funnels for carriers, agencies and solo agents.
An AI and engineering services company whose team now publishes blog posts, case studies and job openings without a developer, on a custom WordPress content model with its own template for each client engagement.
A nutrition platform that runs on search and paid traffic. We moved it off Elementor onto a custom WordPress theme one section at a time, checking traffic and tracking against the old site after each release.
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
Access to your hostingA login or collaborator access for your hosting account, so the site is built and launched where it will live.
01
Domain and analytics accessAccess to the account where your domain is managed, plus any Google Analytics, Tag Manager or Search Console accounts you already have, so we can connect the domain and check tracking and search settings at launch.
02
Your services and existing materialThe list of services you sell, plus any copy, photos, logo files and brand guidelines you already have.
03
A few websites you likeTwo or three sites whose look or structure you like. They help us agree on a direction before design starts.
04
How a build like this runs
[Pages and copy first]
We agree on the sitemap, the job of each page and the copy before design starts, so every design decision is made with real content.
Step 01
[Design review in Figma]
You review the key pages as designs in Figma. The approved sections become the component set the WordPress theme reuses.
Step 02
[Build on staging]
We build the theme on a staging copy or a temporary domain, where you check every page on desktop and mobile before anything goes live.
Step 03
[Launch and handover]
At launch we connect the domain and SSL, set up redirects and tracking, test every form on the live site, and show your team how to edit pages.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Yes, as long as the plan runs WordPress. Most GoDaddy Managed WordPress plans include a staging site. On the Basic plan we build on GoDaddy's temporary domain instead and connect your real domain at launch.
Will our team be able to edit the site after launch?
Yes. Pages, posts and forms are edited in the standard WordPress admin, with a field for each part of a section, and we walk your team through it before handover. Details that change often get fields of their own. A menu or price list is kept as separate items, so staff can change one price without touching the layout, and visitors read it on a phone as text rather than as a PDF. Opening hours, the address and other contact details are entered once and shown everywhere they appear on the site.
What happens to our current website while the new one is built?
It stays live and untouched while the new site is built on staging, and the switch happens at launch, once you have approved the new pages. If your current site already runs on WordPress and brings in steady search or ad traffic, we can instead replace it in stages, one part of the site at a time, checking traffic and tracking after each release.
Will our existing pages and content move to the new site?
Yes, where they still work. Before the sitemap is final, we go through your current pages with you and decide what to keep, rewrite, merge or drop. Kept content moves into the new design, and any page whose address changes is redirected at launch, so visitors arriving from old links and search results land on the right page.
Can the site have a page for each area we serve?
Yes, for the areas you work in. Area pages, including a page for each service in an area, follow one template you approve and link to the matching service pages. Each one goes live only once it has details that are true for that place, such as jobs you have finished there. When you serve many areas, their details can be kept in a structured table your staff edit.
Will the site work on phones?
Yes. Each section is built with its own phone layout, so a page your team assembles from existing sections works on mobile without extra development. We test each page at phone, tablet and desktop widths before you review the staging site on your own devices.
What falls outside a marketing website build?
Features that make the site behave like an application, such as a shop, customer accounts, online payments, bookings or a members' area. Their data and user flows shape the build, so we scope them separately after their own discovery. A shop is built on WooCommerce, inside the same WordPress admin as your pages, and its discovery settles what you sell, how buyers pay and who handles the orders. Ongoing SEO and maintenance after launch are separate arrangements too; maintenance runs as a monthly plan covering updates, backups, monitoring and fixes.
See more of our WordPress work
Each case study covers the starting point, what we built and what changed after launch.