Page structure and copy
A sitemap built around the services you sell, with one page per offer. We agree on what each page says before design starts, so the layout is built for real content instead of placeholder text.
WordPress marketing websites, built and launched on the hosting you already use
We design and build marketing websites on WordPress for businesses that sell services. Each offer gets its own page and a clear next step, enquiry forms go where your team already works, and your staff can update pages in the WordPress admin without calling a developer.
A few clients we’ve worked with
What we do
Norml designs and builds marketing websites on WordPress for businesses that sell services. The scope can include page structure and copy, a custom theme your team edits, forms and tracking, and the launch on your own hosting.
What a marketing website build involves
We settle three things before designing any page: what each page has to say, which enquiry it should lead to, and who will edit it after launch.
- Solution
- Websites
- Platforms
- WordPress
A design your team can extend
Sections, buttons and forms are designed once and reused across the site. New pages stay consistent with the rest of the site, even when your team builds them without us.
A custom theme instead of a page builder
A lightweight custom WordPress theme with an editing field for each part of a section. Your staff publish pages, posts and job openings from the admin, and the site carries no page-builder code.
Forms, tracking and integrations
Enquiry forms connected to your inbox or CRM, with analytics and conversion tracking set up before launch, so you can see which pages bring in leads.
Hosting setup and launch
The build runs on the hosting you already pay for. You review every page on a staging copy or a temporary domain; at launch we connect the domain, SSL certificate and redirects, then test forms and tracking on the live site.
Marketing websites we have built on WordPress
All case studiesThe Farm Soho
Website, Product Structure & SEO for a NYC Co-working Brand
A NYC coworking brand selling five services through one WordPress site. We rebuilt it section by section on a shared design system, added multi-step lead forms and conversion tracking, and organic traffic doubled in six months.
InsuraTec
positioning, branding and website for a leading insurtech provider
An insurtech company that needed a website as credible as its product. The new homepage went live in three weeks, in time for a major industry conference, and the full WordPress site followed in ten weeks.
Coxit
website and brand system for an enterprise AI/ML engineering studio
An AI and engineering services company whose marketing team now publishes blog posts, job openings and service pages on its own, on a custom WordPress theme with no page builder.
Diet vs Disease
website redesign and SEO-safe migration for a dietitian platform
A nutrition platform that runs on search and paid traffic. We moved it off Elementor onto a custom WordPress theme one section at a time, checking each release against the old site, with no dip in rankings.
Client reviews
Read our reviews on Clutch ↗“They were proactive in suggesting improvements we hadn't considered.”
“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“They delivered what they said they would, on time.”
“Norml Studio's professionalism and responsiveness were impressive.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
What we need from you
Access to your hosting
A login or collaborator access for your hosting account, so the site is built and launched where it will live.
Your services and existing material
The list of services you sell, plus any copy, photos, logo files and brand guidelines you already have.
A few websites you like
Two or three sites whose look or structure you like. They help us agree on a direction before design starts.
How a build like this runs
Pages and copy first
We agree on the sitemap, the job of each page and the copy before design starts, so every design decision is made with real content.
Design review in Figma
You review the key pages as designs in Figma. The approved sections become the component set the WordPress theme reuses.
Build on staging
We build the theme on a staging copy or a temporary domain, where you check every page on desktop and mobile before anything goes live.
Launch and handover
At launch we connect the domain and SSL, set up redirects and tracking, test every form on the live site, and show your team how to edit pages.
A word from our founder
“I spent my first six years as a developer, and design, SEO and advertising were already part of the job. It taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Questions
Can you build on our existing GoDaddy hosting?
Yes, as long as the plan runs WordPress. Most GoDaddy Managed WordPress plans include a staging site. On the Basic plan we build on GoDaddy's temporary domain instead and connect your real domain at launch.
Will our team be able to edit the site after launch?
Yes. Pages, posts and forms are edited in the standard WordPress admin, with a field for each part of a section, and we walk your team through it before handover.
Each case study covers the starting point, what we built and what changed after launch.