Content and URL inventory
Record existing pages, their purpose and the decision to keep or replace each one.

A North Fort Myers business can have years of useful pages and still have a site nobody wants to edit. Norml Studio can audit the content, preserve what works and rebuild the parts that block the team. Our office is in Fort Myers.
A few clients we’ve worked with










A content and URL audit followed by a maintainable redesign where the current site needs one.
We do not have an office in North Fort Myers. The map pin marks our Florida office in Fort Myers. We can work with teams in North Fort Myers from that office.
Old pages compete with current services in search and navigation.
Editors avoid updates because page layouts break easily.
Nobody has a complete map of URLs, redirects or content owners.
We inventory the current site before design and decide what to retain, merge, redirect or rewrite.
Record existing pages, their purpose and the decision to keep or replace each one.
Protect useful paths with redirect and launch checks before the new site goes live.
Create responsive components and states that the team can reuse as the site changes.
Build an editable WordPress site or a Next.js front end when the agreed content model calls for it.
Connect the agreed enquiry actions to analytics and Search Console, with a launch check.
Transfer files and accounts to the client team and teach the people who will update the site.
The agreed scope decides which of these deliverables the project needs.
Content and URL inventory: Record existing pages, their purpose and the decision to keep or replace each one.
A page map with each page’s audience, purpose and next action.
Approved content and a record of proof required for public claims.
A responsive Figma design system and an editable website on the agreed stack.
Redirect and form checks when an existing site is replaced.
Client-owned accounts, files and an editing handover.
The same services we run everywhere, in the order a website usually needs them. Each one can be taken on its own.
Our process
Review the current site, offer, buyer questions and available evidence.
[ 01 ]Agree page purposes, content owners and enquiry routes before styling.
[ 02 ]Test key page types and responsive components against real content.
[ 03 ]Develop the approved site and connect editing, forms and measurement in scope.
[ 04 ]Check routes, forms and analytics, then transfer the working system to the client team.
[ 05 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get started