Pages, not spreadsheets
Terms grouped by intent and mapped to existing or proposed pages give the content team something to act on.
Research the specific AI tasks and buying questions people search for.
We investigate query intent around the product’s supported tasks, deployment choices and target users. The output separates people seeking a tool, implementation help or technical information before assigning terms to pages.
A few clients we’ve worked with
What we do
Keyword research for AI companies: product vocabulary, intent and metrics, page mapping.
What keyword research needs to account for.
A model name may attract research traffic rather than product buyers.
Similar terms can imply different deployment or service needs.
A topic needs supporting expertise before it becomes a page assignment.
What research has to produce.
A keyword list is not a plan. Research is only useful once each term is attached to a page that could realistically win it.
You stop writing for nobody
Checking the result pages shows where the intent is commercial and where a term only looks valuable in a volume column.
Your pages stop competing
One page per intent prevents two of your own pages fighting over the same search.
Keyword research scope.
Plan product vocabulary, intent and metrics and page mapping as connected parts of the engagement.
Product vocabulary
Collect accepted task names and buyer terminology with engineers. Separate internal model names and terms used by potential customers.
Intent and metrics
Review relevant search results and available measurements. Label unmeasured terms and distinguish research queries from purchase evaluation.
Page mapping
Group terms by a useful page purpose. Record the demonstrations or expert material needed to answer each topic.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Keyword research deliverables.
The agreed keyword research scope is documented in the following work products.
- 01
Source-linked query and intent research
- 02
Keyword groups mapped to pages
- 03
Metric gaps and editorial dependency notes
Our process
How we approach keyword research.
Collect task vocabulary
Review supported AI tasks and terminology with the product team.
[ 01 ]
Inspect search context
Separate research, tool and implementation intent using results and available metrics.
[ 02 ]
Map evidence-backed topics
Group relevant terms under useful pages and record the expertise needed to write them.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedKeyword research for AI companies: questions.
Will every keyword become a separate use-case page?
No. Related terms are grouped where one useful page can answer them, and unsupported tasks are excluded.
What if our product category is new?
We research adjacent task language and state the measurement limits rather than inventing demand figures.
Discuss keyword research and the requirements behind your AI product website.