Stakeholders agree once
Sessions surface competing priorities while they are still cheap to reconcile, not after a design has been drawn to one of them.
Check the AI website brief against the working product.
Discovery examines product explanations, demonstration access, content sources and website integrations. It identifies the decisions needed before design or development relies on an unverified capability.
A few clients we’ve worked with
What we do
Website discovery for AI companies: product walkthrough, evidence inventory, website requirements.
What website discovery needs to account for.
A website demo may depend on compute limits and provider availability.
Evaluation reports and customer examples can have publication restrictions.
The marketing team needs a verified list of current product capabilities.
What discovery settles before design starts.
A project can be ready for discovery before it is ready for design. Finding the unresolved questions early is what keeps the build from pausing.
Dependencies appear early
Technical constraints and the systems the website has to live with are identified before they become a mid-build surprise.
The next stage can be scoped
A brief naming the decisions and open questions lets design, content and development be quoted against something real.
Website discovery scope.
Plan product walkthrough, evidence inventory and website requirements as connected parts of the engagement.
Product walkthrough
Review the current user task, accepted inputs and returned outputs with engineers. Record which behaviour is production-ready and which is experimental.
Evidence inventory
List approved demos, diagrams, evaluations and case-study material. Record permission or confidentiality limits on each source.
Website requirements
Check CMS needs, enquiry routing and any demo connection. Document technical dependencies, usage controls and required reviewers.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Website discovery deliverables.
The agreed website discovery scope is documented in the following work products.
- 01
Current content and system inventory
- 02
Build requirements and dependency register
- 03
Open-question log with responsible owners
Our process
How we approach website discovery.
Inspect the working product
Walk through the task with safe examples and record current behaviour rather than relying on a pitch deck.
[ 01 ]
Check website dependencies
Verify demo interfaces, publishing inputs, usage limits and access to approved evidence.
[ 02 ]
Resolve build questions
Document confirmed requirements and assign unresolved provider, data and product decisions to owners.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite discovery for AI companies: questions.
Do you need access to training data?
Usually not. Product documentation, safe examples and authorised demonstrations are normally the starting point; any additional access needs a specific purpose and approval.
Can discovery reveal that a public demo is unsuitable?
Yes. The findings may recommend recorded examples or a controlled evaluation route when a live demo has unresolved cost, privacy or reliability requirements.
Discuss website discovery and the requirements behind your AI product website.