You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Update the AI website around the capability you now ship.
AI products can change faster than their public explanations. We plan a redesign that updates the page structure and design while accounting for existing URLs, published evidence and active evaluation or sales routes.
A few clients we’ve worked with
What we do
Website redesign for AI companies: current-state audit, replacement page system, transition checks.
What website redesign needs to account for.
Old product terminology can persist after a capability changes.
Published evaluation results may refer to a retired version.
A redesign needs to preserve useful technical resources and incoming links.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
Website redesign scope.
Plan current-state audit, replacement page system and transition checks as connected parts of the engagement.
Current-state audit
Inventory product claims, demonstrations, technical resources and conversion routes. Flag obsolete models, old screenshots and unsupported statements for review.
Replacement page system
Design revised capability, use-case and evidence layouts around current product priorities. Define reusable patterns for future updates.
Transition checks
Map URL changes, documentation links and enquiry handling. Verify that new pages do not disconnect visitors from existing resources.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Website redesign deliverables.
The agreed website redesign scope is documented in the following work products.
- 01
Retain, revise and remove inventory
- 02
Replacement page and component designs
- 03
URL transition and launch-check plan
Our process
How we approach website redesign.
Audit existing claims
Identify outdated capabilities, demonstrations and version-specific resources on the current site.
[ 01 ]
Design the replacement system
Update page roles and layouts around the current AI product and its available evidence.
[ 02 ]
Prepare the transition
Map redirects and verify that technical resources, evaluation routes and enquiry connections remain usable.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for AI companies: questions.
Can we retire pages for discontinued models?
Yes. Each page needs a decision about replacement content, redirects or removal based on its current role and links.
Must every evaluation be rewritten?
No. Accurate historical material can remain with clear version and date context; the redesign should not present it as a current result.
Discuss website redesign and the requirements behind your AI product website.