Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Make treatments, people and locations easy to find.
A dental group needs to explain which treatments are available at each location without duplicating the same information everywhere. We map the page relationships, navigation and URLs before copy or layouts are produced.
A few clients we’ve worked with
What we do
Information architecture for dental practices: page hierarchy, location relationships, navigation and urls.
What we resolve with your practice.
Which treatments are available at each actual location?
Where should visitors find clinician details and practical appointment information?
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
Information architecture for the practice website.
The agreed scope names the website work, source material and people responsible for review.
Page hierarchy
Define treatment, clinician, location and practical-information collections with a clear purpose for each page.
Location relationships
Connect a location with its actual team and services using information supplied by the practice.
Navigation and URLs
Plan menus, breadcrumbs and internal links that help visitors continue a relevant journey.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The engagement includes the following artifacts for the agreed scope.
- 01
A complete sitemap for the agreed scope.
- 02
A URL and redirect decision sheet.
- 03
Content models and navigation rules for the main page types.
Our process
How the work runs.
Inventory the content
Identify existing pages and separate distinct information from repeated sections.
[ 01 ]
Map relationships
Review treatment and location connections with the practice team.
[ 02 ]
Test the structure
Walk through sample visitor tasks and revise confusing labels before design.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for dental practices: questions.
Does every treatment need a page at every location?
Only when the location has distinct, approved information that makes the page useful. A full combination of names is not a sufficient reason.
Can existing URLs stay?
Yes. The URL plan preserves suitable addresses and records redirects where changes are necessary.
Website 2.0 combines strategy, design, development and launch in one engagement.