You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find where the dental website makes a simple task difficult.
Norml reviews agreed website journeys such as locating a clinician, finding opening hours or requesting an appointment. The audit produces specific observations and prioritized changes the practice and development team can review.
A few clients we’ve worked with
What we do
UX audit for dental practices: task walkthroughs, form review, actionable findings.
What we resolve with your practice.
Which public tasks should the review cover?
Where can form and booking behavior be checked without creating real appointments?
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
UX audit for the practice website.
The agreed scope names the website work, source material and people responsible for review.
Task walkthroughs
Check public journeys on agreed devices and record where labels or page structure create ambiguity.
Form review
Inspect field requirements, validation, contact alternatives and the wording after submission.
Actionable findings
Connect each issue with a screenshot, affected page and proposed correction.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The engagement includes the following artifacts for the agreed scope.
- 01
A prioritized UX findings report.
- 02
Annotated examples of confusing page or form behavior.
- 03
An implementation backlog with acceptance notes.
Our process
How the work runs.
Select the journeys
Agree which visitor tasks and device sizes the review will cover.
[ 01 ]
Inspect the experience
Walk each route using test information and record reproducible observations.
[ 02 ]
Review priorities
Separate straightforward changes from recommendations requiring provider or clinical input.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for dental practices: questions.
Does an expert review replace patient research?
No. It identifies observable interface issues; interviews or usability sessions would be a separate research scope.
Can the audit inspect booking without making real appointments?
We use a test route or stop before a live submission unless a specific test booking is authorized.
Website 2.0 combines strategy, design, development and launch in one engagement.