Stakeholders agree once
Sessions surface competing priorities while they are still cheap to reconcile, not after a design has been drawn to one of them.
Resolve the details before rebuilding the practice website.
Discovery examines the current site, publishing responsibilities and appointment systems. Norml records the dependencies that affect a dental website build so the scope describes work the team can actually deliver.
A few clients we’ve worked with
What we do
Website discovery for dental practices: website inventory, system review, scope and acceptance.
What we resolve with your practice.
Which pages and files need to move into the new site?
What appointment-provider capabilities can the website actually use?
What discovery settles before design starts.
A project can be ready for discovery before it is ready for design. Finding the unresolved questions early is what keeps the build from pausing.
Dependencies appear early
Technical constraints and the systems the website has to live with are identified before they become a mid-build surprise.
The next stage can be scoped
A brief naming the decisions and open questions lets design, content and development be quoted against something real.
Website discovery for the practice website.
The agreed scope names the website work, source material and people responsible for review.
Website inventory
List treatment pages, locations, clinician profiles, files and existing URLs that need a decision.
System review
Identify the appointment provider, supported website handoff and account owners without accessing patient records.
Scope and acceptance
Define what will be built, who supplies content and how the practice will review the result.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The engagement includes the following artifacts for the agreed scope.
- 01
A current-site and content inventory.
- 02
A system dependency and account ownership record.
- 03
A build scope with acceptance checks and open decisions.
Our process
How the work runs.
Inspect the current site
Review public pages and the editing setup using the agreed access.
[ 01 ]
Check dependencies
Confirm provider capabilities and reception requirements before promising an integration.
[ 02 ]
Document the scope
Assign unresolved questions and define the conditions for starting design and development.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite discovery for dental practices: questions.
Do you need patient records for discovery?
No. Public website discovery can use synthetic examples and descriptions of the workflow.
Does discovery include the new website?
It produces the agreed scope and evidence for the build. Implementation is defined separately.
Website 2.0 combines strategy, design, development and launch in one engagement.