Everyone describes you the same way
Sales, marketing and the website use one vocabulary for the offer, so a buyer hears the same thing in a deck and on a page.
Connect the SaaS brand across website and product.
We develop the language and visual identity a software company uses to explain its product. The work includes practical rules for marketing pages, product screenshots and launches so new material belongs to the same company.
A few clients we’ve worked with
What we do
Branding for SaaS companies: product positioning, identity exploration, launch applications.
Questions to resolve for branding.
Positioning needs demonstrable product facts behind its differentiators.
An identity needs practical rules for the places the team will use it.
Website launches and application screens need recognisable shared brand rules.
What a shared direction is worth.
Without one agreed direction, every page, deck and ad re-litigates how the company describes itself. That argument is expensive, and it shows on the website.
Design stops being a matter of taste
An agreed identity gives every later design decision a reference to be measured against instead of a round of opinions.
New material is faster to make
Defined assets and applications mean the next landing page, pitch deck or campaign starts from something rather than from scratch.
What branding includes.
The scope below applies to the agreed SaaS website or product workflow. We confirm the source material and responsible owners before work begins.
Product positioning
Define the category, audience and supported reasons to choose the product. Tie differentiators to capabilities your team can demonstrate.
Identity exploration
Develop typography, colour and image direction on actual website and product examples. Check small interface applications alongside large marketing layouts.
Launch applications
Prepare guidance for feature announcements, sales materials and website pages. Show how screenshots and product diagrams fit the identity.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Branding deliverables.
The handoff records the product and release boundaries agreed for this work.
- 01
Positioning and messaging brief
- 02
Visual identity files and representative applications
- 03
Brand-use guide with asset ownership notes
Our process
How we approach branding.
Review the inputs
Review the current product explanation and visual material with the brand owner.
[ 01 ]
Develop and check
Explore a small set of directions on representative website and product examples.
[ 02 ]
Verify and hand over
Refine the selected direction and document how the team should use it.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedBranding for SaaS companies: questions.
Does branding require changing the application UI?
No. We identify where the identity touches the application and can define a staged adoption plan with your product designers.
Can an early product establish a brand before every feature exists?
Yes. The brand can express the company clearly while its website remains precise about the functionality currently available.
Discuss the branding scope, source material and dependencies for your SaaS website.