Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Give features, use cases and integrations distinct jobs.
A SaaS website can accumulate several pages describing the same capability. We define which page answers each buyer question and connect product information, documentation and conversion routes through a usable page structure.
A few clients we’ve worked with
What we do
Information architecture for SaaS companies: page purpose map, navigation and relationships, content models.
Questions to resolve for information architecture.
Each page needs a distinct purpose within the navigation.
Content relationships must support clear URLs, breadcrumbs and useful internal links.
Feature, integration and use-case pages need enough distinction to justify separate URLs.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The scope below applies to the agreed SaaS website or product workflow. We confirm the source material and responsible owners before work begins.
Page purpose map
Assign a specific purpose to each feature, use-case, industry and integration page. Merge overlaps or define the evidence that makes a separate page useful.
Navigation and relationships
Connect product sections, plan information and documentation. Specify breadcrumbs and related pages that support evaluation.
Content models
Define reusable fields for capabilities, integration requirements and proof. Record the rules for creating new pages without duplicating existing explanations.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Information architecture deliverables.
The handoff records the product and release boundaries agreed for this work.
- 01
Sitemap with individual page purposes
- 02
URL, breadcrumb and internal-link map
- 03
Content-model and publication rules
Our process
How we approach information architecture.
Review the inputs
Inventory existing pages and group the questions the website needs to answer.
[ 01 ]
Develop and check
Draft the navigation and relationships using representative audience journeys.
[ 02 ]
Verify and hand over
Review the map against real content and resolve duplicate or unsupported page types.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for SaaS companies: questions.
Should every integration have its own page?
A dedicated page needs a real supported integration and useful information about setup or workflow. A logo alone is not sufficient content.
Can you include our help centre in the sitemap?
Yes. We map its role and cross-links while preserving the ownership and URL rules of the documentation platform.
Discuss the information architecture scope, source material and dependencies for your SaaS website.