You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Redesign the SaaS site around the current product.
When a product has changed, the website often needs new explanations and page relationships. We plan the redesign around current functionality while accounting for working signup routes, campaign pages and existing URLs.
A few clients we’ve worked with
What we do
Website redesign for SaaS companies: content and route audit, revised page system, launch continuity.
Questions to resolve for website redesign.
The redesign needs an inventory of URLs and working integrations.
Content changes and visual changes need separate review where their owners differ.
Campaign destinations, documentation links and trial entry points need continuity through launch.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
What website redesign includes.
The scope below applies to the agreed SaaS website or product workflow. We confirm the source material and responsible owners before work begins.
Content and route audit
Inventory feature pages, campaigns, documentation links and signup destinations. Identify outdated screenshots and unsupported product claims.
Revised page system
Design the new navigation and reusable layouts using current product priorities. Make room for future pages through a defined component system.
Launch continuity
Plan redirects, tracking and cross-domain handoffs. Verify demo booking and trial entry points during the transition.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Website redesign deliverables.
The handoff records the product and release boundaries agreed for this work.
- 01
Retain, revise and remove inventory
- 02
Replacement page and component designs
- 03
URL transition and launch-check plan
Our process
How we approach website redesign.
Review the inputs
Capture the current site and identify the routes that must keep working.
[ 01 ]
Develop and check
Review the replacement structure and designs against the current product.
[ 02 ]
Verify and hand over
Prepare the transition checks and assign ownership of launch and recovery decisions.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for SaaS companies: questions.
Can campaign pages stay live while the main site changes?
Yes, when their dependencies allow it. We list the campaigns and test their forms, assets and tracking against the replacement site.
Do we have to change every URL?
No. Useful existing URLs can remain. Each changed path receives an explicit redirect decision and a launch check.
Discuss the website redesign scope, source material and dependencies for your SaaS website.