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Max Tymoshyn, founder of Norml Studio
Max TymoshynFounder, Norml Studio

Automate commerce tasks only where the agency has an actual store.

This applies to a separately defined catalogue or paid product workflow. An insurance quote request should not be treated as a conventional product order.

A few clients we’ve worked with

99Legal / Kremenchuker Law GroupAstraZenecaCoxitDiet vs DiseaseFlorida seal — Regional Counsel projectMetroplex HomebuyersNasdaq Private MarketOffice of Criminal Conflict and Civil Regional Counsel, Second Region of Florida — Ita M. NeymotinPolaclubThe Farm Soho

What we do

This applies to a separately defined catalogue or paid product workflow. An insurance quote request should not be treated as a conventional product order.

Decisions that shape this work.

  • A payment event must not imply that insurance coverage exists.

  • This service needs a real commerce workflow rather than a hypothetical catalogue.

What the operations behind the store cost.

The store scaled and the operations behind it did not. Most of that cost is people moving the same order between four tools.

Priced against the hours it removes

Each automation is scoped against the work it actually takes off someone, so you can tell which ones are worth building.

Orders stop falling between systems

Mapping the order lifecycle as it runs today finds the handoffs where things are currently lost or re-entered.

Growth stops adding headcount

When the order path is automated, the next volume increase does not need another person watching a spreadsheet.

What ecommerce automation includes.

The scope uses the agency’s actual offerings and approved public information. Product statements and customer-data decisions stay with the agency’s authorised reviewers.

Commerce scope

Identify actual products, order states and fulfilment responsibilities.

Supported connections

Map approved order actions between verified tools.

Exception handling

Test cancellations, duplicate events and failed transfers.

What clients say.

Reviews from the companies we have built and maintained websites for.

Read every review on Clutch
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
Chris NeeckChief Distribution Officer, InsuraTec
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
Iryna MykytynFounder & CTO, COXIT.COClutch review
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
Amanda GrayManager, Data and Financial Products, Nasdaq Private Market
“Norml Studio's professionalism and responsiveness were impressive.”
Josiah BallCo-Founder & CEO, HOMEECClutch review

What you receive.

The agreed engagement includes the relevant outputs below.

  1. 01

    An order workflow map.

  2. 02

    Configured connections.

  3. 03

    An exception checklist.

Our process

How the work runs.

Identify the actual order process

Confirm products, staff responsibilities and the systems that handle payment and delivery.

[ 01 ]

Connect approved commerce actions

Implement only the supported transfers and notifications defined in the scope.

[ 02 ]

Test exceptions and wording

Verify failed and repeated events and ensure confirmations do not imply unsupported insurance outcomes.

[ 03 ]

The people who do this work.

No account layer between you and them. These are the Norml specialists this work runs through.

Meet the whole team
Max Tymoshyn, founder of Norml Studio

Let's chat

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”

Max TymoshynFounder & Architect

Get started

Ecommerce automation for insurance agencies: questions.

Does this automate policy purchase or binding?
No. Insurance transactions require their own authorised systems and separately verified scope.
Do quote requests need an ecommerce checkout?
Not ordinarily. Enquiry routing can be handled without inventing an order or purchase event.
Website 2.0 combines strategy, design, development and launch in one engagement.

Planning the agency’s website?

See Website 2.0