You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find obstacles in product discovery and quote requests.
We review the current website against agreed visitor tasks and report observable interface problems with actionable corrections.
A few clients we’ve worked with
What we do
We review the current website against agreed visitor tasks and report observable interface problems with actionable corrections.
Decisions that shape this work.
A usability review needs defined tasks rather than a general opinion about the homepage.
Required questions should be checked against producer needs, not removed simply to shorten the form.
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
What UX audit includes.
The scope uses the agency’s actual offerings and approved public information. Product statements and customer-data decisions stay with the agency’s authorised reviewers.
Journey review
Check product finding, producer contact and support navigation.
Form inspection
Test question order, validation and completion behaviour on scoped devices.
Issue reporting
Document each defect with its location, effect and expected correction.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
An annotated review.
- 02
A prioritised issue list.
- 03
Implementation recommendations.
Our process
How the work runs.
Choose representative tasks
Agree scenarios for finding offerings, reaching support and submitting a request.
[ 01 ]
Inspect the actual behaviour
Record navigation and form issues with evidence across the scoped screen sizes.
[ 02 ]
Prioritise corrections
Describe reproducible failures and expected behaviour so implementation can be checked after changes.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for insurance agencies: questions.
Does the audit assess insurance suitability?
No. It reviews website interactions; product advice and technical correctness belong to the agency’s reviewers.
Can analytics inform the audit?
Yes, where available, while observations and inferences remain clearly distinguished.
Website 2.0 combines strategy, design, development and launch in one engagement.