You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Update the agency website with its request routes accounted for.
We plan the replacement around current offerings, retained URLs, approved disclosures and working enquiry destinations.
A few clients we’ve worked with
What we do
We plan the replacement around current offerings, retained URLs, approved disclosures and working enquiry destinations.
Decisions that shape this work.
Outdated producer details or offerings need a decision before migration.
The new site must preserve approved existing-customer routes.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
What website redesign includes.
The scope uses the agency’s actual offerings and approved public information. Product statements and customer-data decisions stay with the agency’s authorised reviewers.
Content decisions
Identify product and producer records to retain, revise or retire.
Template changes
Redesign pages around the approved content and request workflow.
Transition planning
Map changed addresses and verify support, quote and contact links.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A content decision register.
- 02
Revised page designs.
- 03
A transition checklist.
Our process
How the work runs.
Audit the current site
Record pages, URLs, disclosure requirements and all request destinations.
[ 01 ]
Redesign the agreed templates
Develop the replacement layouts while documenting changes to content and interaction behaviour.
[ 02 ]
Plan the release checks
Prepare URL mappings and verify the agency’s quote and support routes before cutover.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for insurance agencies: questions.
Can the existing management system stay?
Yes. Retaining it is a valid starting point; any changed connection requires a capability check.
Will all product copy be rewritten?
Only the agreed content is revised, with product statements returned to the agency’s reviewer.
Website 2.0 combines strategy, design, development and launch in one engagement.