Stakeholders agree once
Sessions surface competing priorities while they are still cheap to reconcile, not after a design has been drawn to one of them.
Check the quote workflow before specifying the website.
Discovery documents public content, producer handoffs and the actual systems behind the agency’s enquiry process.
A few clients we’ve worked with
What we do
Discovery documents public content, producer handoffs and the actual systems behind the agency’s enquiry process.
Decisions that shape this work.
The agency’s preferred management system may limit which actions a website can perform.
Product review and website publishing may belong to different people.
What discovery settles before design starts.
A project can be ready for discovery before it is ready for design. Finding the unresolved questions early is what keeps the build from pausing.
Dependencies appear early
Technical constraints and the systems the website has to live with are identified before they become a mid-build surprise.
The next stage can be scoped
A brief naming the decisions and open questions lets design, content and development be quoted against something real.
What website discovery includes.
The scope uses the agency’s actual offerings and approved public information. Product statements and customer-data decisions stay with the agency’s authorised reviewers.
Content inventory
List product pages, people, office details and their review owners.
Workflow inspection
Follow a representative request using synthetic examples and identify manual transfers.
System requirements
Record supported interfaces, access needs and unanswered implementation questions.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A content inventory.
- 02
An enquiry workflow diagram.
- 03
A requirements register.
Our process
How the work runs.
Inventory the sources
Record website content, system documentation and the people authorised to provide them.
[ 01 ]
Trace request handling
Document receipt, assignment and exceptions with the team handling enquiries.
[ 02 ]
Define build dependencies
Turn the findings into templates, fields and acceptance checks with unresolved items assigned.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite discovery for insurance agencies: questions.
Do you need policyholder files?
Initial website discovery can use synthetic examples and system documentation rather than real policy records.
Will every management system support the same integration?
No. Available interfaces, permissions and supported actions must be checked individually.
Website 2.0 combines strategy, design, development and launch in one engagement.