Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Give each line of business a clear place on the site.
We connect product pages, relevant audiences, producer information and contact routes in a practical page and URL plan.
A few clients we’ve worked with
What we do
We connect product pages, relevant audiences, producer information and contact routes in a practical page and URL plan.
Decisions that shape this work.
A product-by-industry matrix does not establish that the agency offers every combination.
Navigation must distinguish new quote requests from existing-customer support.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The scope uses the agency’s actual offerings and approved public information. Product statements and customer-data decisions stay with the agency’s authorised reviewers.
Product hierarchy
Separate lines of business where visitors need different explanations or next steps.
Audience relationships
Link genuine sector offerings to relevant products without duplicating generic pages.
Navigation rules
Define menus, breadcrumbs and connections to producer and office records.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A sitemap.
- 02
A content relationship model.
- 03
A URL and navigation specification.
Our process
How the work runs.
Classify the offerings
Review actual products, audiences and producer responsibilities against existing content.
[ 01 ]
Map the page relationships
Define parent pages and contextual links while keeping support and new-business routes clear.
[ 02 ]
Check representative journeys
Test the proposed structure using agreed visitor tasks and document URL changes.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for insurance agencies: questions.
Does every industry need every insurance page?
No. Each page needs an actual offering and distinct useful content approved by the agency.
Can existing product URLs remain?
Suitable addresses can be retained; necessary changes receive an explicit redirect mapping.
Website 2.0 combines strategy, design, development and launch in one engagement.