An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate verified agency-site issues from search opportunities.
We review available search evidence and website structure, keeping product-accuracy questions with the agency’s qualified reviewers.
A few clients we’ve worked with
What we do
We review available search evidence and website structure, keeping product-accuracy questions with the agency’s qualified reviewers.
Decisions that shape this work.
Unavailable search data limits conclusions about demand and performance.
Similar product terminology does not automatically mean two pages serve the same intent.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What SEO audit includes.
The scope uses the agency’s actual offerings and approved public information. Product statements and customer-data decisions stay with the agency’s authorised reviewers.
Evidence review
Assess authorised reporting and public crawl sources.
Intent analysis
Check offering and resource pages for overlap or unclear purpose.
Priority planning
Identify required changes, owners and verification methods.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A source-backed audit.
- 02
Page-level findings.
- 03
A prioritised action plan.
Our process
How the work runs.
Collect available evidence
Record crawl, search and analytics sources with their coverage limits.
[ 01 ]
Inspect intent and behaviour
Review technical defects and the purposes served by offering and resource pages.
[ 02 ]
Prepare actionable findings
List affected URLs, evidence and the owners needed to implement and verify each change.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for insurance agencies: questions.
Can you audit without reporting access?
Public checks can proceed, but unavailable query and indexing evidence is explicitly noted.
Does the audit validate coverage statements?
No. It can flag missing review or sourcing; substantive product correctness needs agency review.
Website 2.0 combines strategy, design, development and launch in one engagement.