Pages, not spreadsheets
Terms grouped by intent and mapped to existing or proposed pages give the content team something to act on.
Research the questions behind school and programme searches.
We compare approved programme information with search language used by prospective families and other relevant audiences. The output distinguishes admissions, practical information and unrelated queries before recommending useful page coverage.
A few clients we’ve worked with
What we do
Keyword research for schools: Research boundaries, Intent evidence, Page mapping.
Decisions that shape the work.
Which programmes and audiences are in scope?
Which queries concern existing families rather than admissions?
What research has to produce.
A keyword list is not a plan. Research is only useful once each term is attached to a page that could realistically win it.
You stop writing for nobody
Checking the result pages shows where the intent is commercial and where a term only looks valuable in a volume column.
Your pages stop competing
One page per intent prevents two of your own pages fighting over the same search.
Keyword research: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Research boundaries
Confirm programme names, markets and excluded topics.
Intent evidence
Collect available query data with source, market and date.
Page mapping
Group related questions around distinct existing or proposed pages.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A dated query dataset.
- 02
Intent and relevance notes.
- 03
A query-to-page map.
Our process
How the work runs.
Confirm the vocabulary
Review actual programme and institutional terminology.
[ 01 ]
Research intent
Inspect representative results and available metrics.
[ 02 ]
Map useful coverage
Identify shared intents and unsupported topics.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedKeyword research for schools: questions.
Does every keyword need a page?
No. Queries with the same useful intent can map to one page.
Can research invent demand figures when a tool has no data?
No. Unavailable metrics remain marked as gaps rather than replaced with estimates presented as measurements.
Website 2.0 combines strategy, design, development and launch in one engagement.