You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
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We plan the replacement around existing programmes, policy documents and the routes families already use. Content retirement, changed URLs and admissions-provider handoffs receive explicit decisions before a new design goes live.
A few clients we’ve worked with




















Website redesign for schools: Retention inventory, Replacement layouts, Transition planning.
Which calendar and document links are already in circulation?
Which programme and staff records need review before transfer?
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
The brief records the website scope, approved source material and responsibilities for review.
Identify content to keep, revise or retire with an accountable owner.
Redesign admissions and everyday-information templates around approved content.
Map redirects and verify calendar, document and enquiry routes.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
The agreed engagement produces the following artifacts.
A content transition register.
Revised responsive templates.
A URL and release-check plan.
Explore the wider scope behind the website.
Develop the positioning, messaging, and visual identity your website needs.
Where generative tools genuinely speed up brand and interface work, where they must not be used, and who signs off.
Plan user flows, screens, interface states, and design systems for websites and web products.
Review important journeys, page hierarchy, forms, and interaction states with actionable recommendations.
Explore the scope, deliverables and process for each part of the website.
Our process
Record important pages, documents and external destinations.
[ 01 ]Develop the page system using approved retained content.
[ 02 ]Check links and handoffs before and after the agreed cutover.
[ 03 ]No account layer between you and them. These are the Norml specialists this work runs through.

Co-founder · Design & Strategy

UI/UX Designer

UI/UX Designer

Junior Designer

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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