The ad and the page agree
The page is designed around the specific audience, traffic source and offer, so the visitor is not asked to re-orient on arrival.
Give an open day or programme campaign a clear destination.
We design a focused page using approved event or programme information and a defined response action. Dates, eligibility and the meaning of a registration request remain explicit, including what the page should show after the event.
A few clients we’ve worked with
What we do
Landing page design for schools: Campaign brief, Page hierarchy, Response states.
Decisions that shape the work.
Which audience and event details are approved?
What happens when registration closes?
What a campaign page has to earn.
A landing page is the only page where the traffic is paid for. If it does not match the promise that brought someone there, the spend is already lost.
One decision per page
Message, evidence and form are composed around a single intended action instead of competing for attention.
It can actually be built
The design accounts for the form requirements and the system that has to host it, so it ships in time for the campaign it was made for.
Landing page design: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Campaign brief
Align the page with the actual event, programme and intended family audience.
Page hierarchy
Present practical details and approved supporting material before the response action.
Response states
Specify registration errors, confirmation and expired-event behavior.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A campaign outline and responsive design.
- 02
Registration-state specifications.
- 03
An event-expiry and implementation checklist.
Our process
How the work runs.
Confirm the campaign facts
Check dates, availability and staff ownership.
[ 01 ]
Design the focused route
Arrange the information and supported response action.
[ 02 ]
Review event-end behavior
Document closure or expiry states and follow-up responsibilities.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLanding page design for schools: questions.
Does event registration guarantee admission?
No. The page must describe the actual event action without implying an admissions decision.
Does page design include running advertisements?
No. Media buying and campaign activation are separate scopes.
Website 2.0 combines strategy, design, development and launch in one engagement.