An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate school search findings from unsupported assumptions.
We review public pages and available search evidence to identify technical issues and content gaps. The findings distinguish what can be verified now from recommendations requiring programme facts, research or staff approval.
A few clients we’ve worked with
What we do
SEO audit for schools: Evidence inventory, Page assessment, Action register.
Decisions that shape the work.
Which search data is available?
Which recommendations need institutional content decisions?
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
SEO audit: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Evidence inventory
Record public crawl coverage and authorized reporting sources.
Page assessment
Review programme purpose, overlap and internal relationships.
Action register
List affected URLs, evidence and the next responsible owner.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A sourced SEO audit.
- 02
Page and template findings.
- 03
A prioritized action register.
Our process
How the work runs.
Gather evidence
Document accessible pages and reporting limitations.
[ 01 ]
Assess the site
Separate technical defects from page-purpose questions.
[ 02 ]
Explain next actions
Assign the sources and owners required to proceed.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for schools: questions.
Can an audit proceed without Search Console?
Public checks can proceed, but conclusions about performance remain limited and those gaps are recorded.
Does the audit assess programme quality?
No. It concerns the website and search evidence, not educational evaluation.
Website 2.0 combines strategy, design, development and launch in one engagement.