Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Connect products, evidence and audiences in one understandable structure.
A healthcare organisation may explain several products to buyers with different levels of scientific knowledge. We map the public content and its relationships so each page has a clear purpose and a responsible owner.
A few clients we’ve worked with
What we do
Information architecture for healthcare teams: content relationships, audience navigation, url and page specifications.
Decisions that shape the scope.
Which audience owns the purpose of each page?
Which product and evidence records are shared across sections?
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
Information architecture: scope.
These work areas are scoped against the organisation’s existing site, approved information and available technical access.
Content relationships
Define how products, therapeutic areas, evidence resources and company information connect. Use the organisation’s actual portfolio rather than generating empty categories.
Audience navigation
Plan the paths a specialist, commercial evaluator and investor use. Test labels against representative questions supplied by the team.
URL and page specifications
Record proposed URLs, breadcrumbs and related links. Identify existing URLs that can remain and any migration decisions requiring review.
Selected healthcare and life-science website projects
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The brief identifies which outputs are required and who reviews them.
- 01
A page map with audience and purpose per URL.
- 02
Navigation and content-relationship rules.
- 03
Page-type briefs and any required redirect mapping.
Our process
How the work runs.
Inventory topics
Collect pages, documents and product relationships.
[ 01 ]
Map the structure
Define page purposes, navigation and audience entry points.
[ 02 ]
Walk through scenarios
Test representative questions against the proposed structure and resolve ambiguous labels.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for healthcare: questions.
Do therapeutic areas automatically need separate pages?
Only where the organisation has distinct approved content and a useful reason for a visitor to open that page.
Can existing URLs stay?
Yes. The plan records current URLs and changes them only where a reviewed structural decision calls for it.
Website 2.0 combines strategy, design, development and launch in one engagement.