Pages, not spreadsheets
Terms grouped by intent and mapped to existing or proposed pages give the content team something to act on.
Research the language specialists use to evaluate the offering.
We research search topics against the organisation’s real products and intended markets. The output distinguishes scientific terminology, commercial evaluation and audience-specific questions before recommending pages.
A few clients we’ve worked with
What we do
Keyword research for healthcare teams: research brief, demand and intent, page mapping.
Decisions that shape the scope.
Which markets, languages and audiences are in scope?
Which topics fall outside approved expertise?
What research has to produce.
A keyword list is not a plan. Research is only useful once each term is attached to a page that could realistically win it.
You stop writing for nobody
Checking the result pages shows where the intent is commercial and where a term only looks valuable in a volume column.
Your pages stop competing
One page per intent prevents two of your own pages fighting over the same search.
Keyword research: scope.
These work areas are scoped against the organisation’s existing site, approved information and available technical access.
Research brief
Confirm products, audiences, languages and geographic scope. Record terms supplied by subject experts.
Demand and intent
Collect available search evidence with tool and date references. Distinguish unavailable metrics from measured values.
Page mapping
Group queries by the question a page can answer. Flag overlapping intent and topics outside approved expertise.
Selected healthcare and life-science website projects
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The brief identifies which outputs are required and who reviews them.
- 01
A product and audience research brief.
- 02
A dated keyword dataset with sources.
- 03
A topic-to-page map and exclusions.
Our process
How the work runs.
Define the brief
Confirm offering, market boundaries and expert terminology.
[ 01 ]
Research queries
Collect available demand and intent evidence with sources and dates.
[ 02 ]
Map intent to pages
Group related queries and flag overlap or unsupported topics.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedKeyword research for healthcare: questions.
Will the research include search-volume figures?
Where available, figures are recorded with their source, market and date. Unavailable metrics remain identified as gaps.
Can several keywords belong to one page?
Yes. Queries with the same useful intent can map to one page rather than generating repetitive variants.
Website 2.0 combines strategy, design, development and launch in one engagement.