An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate technical gaps from content and audience questions.
We assess the agreed public site and available search evidence, then explain what the findings support. Product pages and resource content are reviewed in the context of their intended audiences.
A few clients we’ve worked with
What we do
SEO audit for healthcare teams: evidence inventory, page assessment, prioritised plan.
Decisions that shape the scope.
Which search and analytics sources are available?
Which findings can be established from public pages alone?
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
SEO audit: scope.
These work areas are scoped against the organisation’s existing site, approved information and available technical access.
Evidence inventory
Record accessible pages and authorised performance data. Mark missing sources explicitly.
Page assessment
Review page purpose, technical signals and internal links. Identify overlapping topics or unclear audience paths.
Prioritised plan
Provide supporting URLs and proposed next actions. Separate ready-to-implement fixes from research and content-review work.
Selected healthcare and life-science website projects
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The brief identifies which outputs are required and who reviews them.
- 01
A source-backed SEO audit.
- 02
Product and resource-page findings.
- 03
A prioritised action plan with evidence gaps.
Our process
How the work runs.
Gather evidence
Inventory pages and available authorised performance data.
[ 01 ]
Assess the site
Review technical signals, page purpose and internal relationships.
[ 02 ]
Deliver priorities
Explain each finding, its evidence and recommended next action.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for healthcare: questions.
Can the audit be completed without search-console access?
Public checks can be performed, but performance conclusions are limited. Missing metrics are not treated as zero demand.
Does an audit include implementation?
The audit produces findings and priorities; implementing agreed changes is a following scope.
Website 2.0 combines strategy, design, development and launch in one engagement.