You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Update the healthcare site with its evidence and URLs accounted for.
We plan a replacement around the existing product pages, resource library and contact journeys. Content decisions, technical changes and approval steps are recorded before the current site is replaced.
A few clients we’ve worked with
What we do
Website redesign for healthcare teams: retention decisions, replacement templates, release preparation.
Decisions that shape the scope.
Which public resources and URLs must be retained?
Which current functions need uninterrupted handover?
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
Website redesign: scope.
These work areas are scoped against the organisation’s existing site, approved information and available technical access.
Retention decisions
Inventory pages, documents and important routes. Agree which content stays, changes or retires and who approves each decision.
Replacement templates
Design and implement the agreed product, resource and corporate templates. Validate them with approved content and representative long documents.
Release preparation
Map changed URLs and test downloads, forms and tracking. Document the release sequence and rollback approach for the hosting setup.
Selected healthcare and life-science website projects
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The brief identifies which outputs are required and who reviews them.
- 01
A page and document transition inventory.
- 02
The agreed replacement templates.
- 03
Redirect mapping, release checks and rollback instructions.
Our process
How the work runs.
Audit the current site
Inventory content, resources and functional dependencies.
[ 01 ]
Build the replacement
Implement approved templates and rehearse content transfer.
[ 02 ]
Verify release
Check redirects, downloads and enquiry journeys against the release plan.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for healthcare: questions.
Will an old evidence document disappear during redesign?
The inventory identifies documents and their owners. Removal or replacement is an explicit content decision rather than an accidental consequence of a new layout.
Can the redesign be delivered in stages?
Yes, where platform dependencies allow it. The plan identifies what can change independently and what must move together.
Website 2.0 combines strategy, design, development and launch in one engagement.