The ad and the page agree
The page is designed around the specific audience, traffic source and offer, so the visitor is not asked to re-orient on arrival.
Give a healthcare campaign one clear destination.
We design a landing page around an approved audience, message and action. The brief identifies which product statements, assets and enquiry route the organisation can use for that campaign.
A few clients we’ve worked with
What we do
Landing page design for healthcare teams: campaign alignment, page and states, implementation handoff.
Decisions that shape the scope.
Which audience and action does the campaign target?
Which statements and assets have campaign approval?
What a campaign page has to earn.
A landing page is the only page where the traffic is paid for. If it does not match the promise that brought someone there, the spend is already lost.
One decision per page
Message, evidence and form are composed around a single intended action instead of competing for attention.
It can actually be built
The design accounts for the form requirements and the system that has to host it, so it ships in time for the campaign it was made for.
Landing page design: scope.
These work areas are scoped against the organisation’s existing site, approved information and available technical access.
Campaign alignment
Review the supplied campaign message and content approval status. Define the intended visitor and the page’s single primary action.
Page and states
Design the explanation, supporting material and form or contact action. Include mobile layouts, validation and confirmation.
Implementation handoff
Document required assets, integration dependencies and measurement events. Separate page delivery from media buying and campaign activation.
Selected healthcare and life-science website projects
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The brief identifies which outputs are required and who reviews them.
- 01
Desktop and mobile landing-page designs.
- 02
Form and confirmation-state specifications.
- 03
An approved-content and implementation checklist.
Our process
How the work runs.
Confirm the campaign brief
Align audience, message and contact destination.
[ 01 ]
Design the page
Prepare desktop, mobile and form-state layouts.
[ 02 ]
Review delivery needs
Hand over assets, interaction details and the agreed measurement requirements.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLanding page design for healthcare: questions.
Can the page address both clinicians and patients?
That is a briefing decision, not a default. The page needs an approved audience and wording suitable for that audience before design proceeds.
Does this include launching the campaign?
Page design does not include media buying or campaign activation; those actions are scoped and approved separately.
Website 2.0 combines strategy, design, development and launch in one engagement.