You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find obstacles in the healthcare site’s public information journeys.
We inspect how representative visitors find a product, understand its supporting information and reach the appropriate contact route. Findings distinguish reproducible interface issues from assumptions that need further research.
A few clients we’ve worked with
What we do
UX audit for healthcare teams: scenario review, interface inspection, actionable reporting.
Decisions that shape the scope.
Which journeys should be checked first?
Is supporting visitor research available or are findings observational?
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
UX audit: scope.
These work areas are scoped against the organisation’s existing site, approved information and available technical access.
Scenario review
Agree the tasks with the team before testing navigation and page hierarchy. Include visitors entering through a resource or product page.
Interface inspection
Review forms, document discovery, mobile layouts and empty search results. Record the exact screen and behaviour behind each finding.
Actionable reporting
Provide screenshots, reproduction steps and proposed fixes. Mark hypotheses and any participant-research needs separately.
Selected healthcare and life-science website projects
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I was impressed by Norml Studio's good communication and efficiency.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The brief identifies which outputs are required and who reviews them.
- 01
A scenario-based website review.
- 02
An annotated issue list with evidence.
- 03
Prioritised fixes and research questions.
Our process
How the work runs.
Define scenarios
Agree representative public-site tasks and their expected outcomes.
[ 01 ]
Inspect behaviour
Record reproducible issues in the agreed desktop and mobile journeys.
[ 02 ]
Prioritise findings
Separate observed defects from hypotheses and recommend the next checks.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for healthcare: questions.
Is the audit a clinical usability validation?
No. A public-website UX audit is not a validation of a clinical product or a claim of regulatory approval.
Can you implement the audit findings?
Implementation can follow as an agreed scope; the audit itself provides the evidence and recommendations.
Website 2.0 combines strategy, design, development and launch in one engagement.