Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Separate the services clients experience as different needs.
Tax, bookkeeping and advisory can share a practice without sharing one page. We define a navigation and URL structure that connects each service to relevant people, resources and an appropriate enquiry route.
A few clients we’ve worked with
What we do
Tax, bookkeeping and advisory can share a practice without sharing one page. We define a navigation and URL structure that connects each service to relevant people, resources and an appropriate enquiry route.
What needs to be clear before work begins.
Prospective clients need a clear distinction between service lines and existing-client routes.
Audience and partner pages need actual relationships to services rather than repeated generic descriptions.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The scope follows the practice’s actual offerings and approved information. Your team retains responsibility for technical accounting statements and client-data decisions.
Service hierarchy
Group the firm’s actual service lines and specialisms using language clients understand.
Audience connections
Connect relevant service pages to supported entity types or industry experience where there is distinct content.
Content relationships
Map partner profiles, articles and enquiry actions to the services they support.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A sitemap and URL plan.
- 02
A content relationship model.
- 03
Navigation and linking requirements.
Our process
How the work runs.
Classify the content
Review the firm’s real services, partner responsibilities and resource topics to identify useful groups and relationships.
[ 01 ]
Map pages and navigation
Define URL structure and the links between service pages, people, resources and enquiry actions.
[ 02 ]
Check client journeys
Test the proposed hierarchy against new-business and existing-client tasks, recording retained addresses and required redirects.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for accounting firms: questions.
Does each entity type need a separate page?
Only when the firm offers distinct useful information for that audience. Otherwise the service page can explain the relevant differences.
Can partner pages link to multiple services?
Yes. The relationship should reflect each person’s approved responsibilities and experience.
Website 2.0 combines strategy, design, development and launch in one engagement.