Stakeholders agree once
Sessions surface competing priorities while they are still cheap to reconcile, not after a design has been drawn to one of them.
Check the practice’s content and systems before the build.
Discovery connects the website brief with the firm’s working reality: partner review, enquiry handling, portal access and the availability of office staff during busy periods.
A few clients we’ve worked with
What we do
Discovery connects the website brief with the firm’s working reality: partner review, enquiry handling, portal access and the availability of office staff during busy periods.
What needs to be clear before work begins.
Public website requirements need to distinguish portal links from access to client records.
The build plan needs named reviewers and realistic availability during the practice’s busy periods.
What discovery settles before design starts.
A project can be ready for discovery before it is ready for design. Finding the unresolved questions early is what keeps the build from pausing.
Dependencies appear early
Technical constraints and the systems the website has to live with are identified before they become a mid-build surprise.
The next stage can be scoped
A brief naming the decisions and open questions lets design, content and development be quoted against something real.
What website discovery includes.
The scope follows the practice’s actual offerings and approved information. Your team retains responsibility for technical accounting statements and client-data decisions.
Content inventory
List service descriptions, partner biographies, resources and their review owners.
System boundaries
Document the website’s relationship with scheduling, CRM and any existing client portal.
Requirements record
Specify page types, editing roles and acceptance checks with unresolved dependencies visible.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A content and owner inventory.
- 02
A website systems diagram.
- 03
A requirements and dependency register.
Our process
How the work runs.
Inventory content ownership
List services, partner profiles, notices and resources with their sources and review responsibilities.
[ 01 ]
Trace website connections
Document how enquiries, bookings and portal links work using demonstrations or synthetic records rather than client files.
[ 02 ]
Set the build requirements
Specify templates, roles and supported connections, then record unresolved access or review dependencies before implementation is scoped.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite discovery for accounting firms: questions.
Will you access clients’ accounting records during discovery?
The website review does not require them. Workflow demonstrations can use synthetic or appropriately approved examples.
Can planning happen while partners are busy?
We record reviewer availability and order decisions accordingly. The schedule depends on the firm’s actual capacity rather than an assumed quiet period.
Website 2.0 combines strategy, design, development and launch in one engagement.