You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Review the website tasks prospective clients need to complete.
We inspect service discovery, partner information and enquiry completion using agreed scenarios. Findings describe observed interface problems and the changes needed to address them.
A few clients we’ve worked with
What we do
We inspect service discovery, partner information and enquiry completion using agreed scenarios. Findings describe observed interface problems and the changes needed to address them.
What needs to be clear before work begins.
The audit needs specific visitor tasks rather than a general judgement about the firm’s branding.
Usability findings must stay separate from professional judgements about the correctness of accounting content.
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
What UX audit includes.
The scope follows the practice’s actual offerings and approved information. Your team retains responsibility for technical accounting statements and client-data decisions.
Task walkthroughs
Find a relevant service, check who handles it and locate the right contact route.
Form review
Test mobile controls, validation, question order and confirmation states.
Actionable findings
Record reproducible issues with their location and suggested correction.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
An annotated task review.
- 02
A prioritised issue list.
- 03
Design recommendations for implementation.
Our process
How the work runs.
Choose representative journeys
Agree tasks such as finding an advisory service, checking a partner profile and completing the right enquiry route.
[ 01 ]
Inspect the current interface
Review navigation, mobile forms and completion states, using available analytics only where it supports the observed findings.
[ 02 ]
Write actionable corrections
Document each issue with its location, effect on the task and expected behaviour so the implementation can be verified.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for accounting firms: questions.
Does the audit assess the quality of our accounting advice?
No. It reviews the website interface and journeys; technical accounting statements remain the firm’s responsibility.
Can it use our current analytics?
Yes, when available. Behavioural data can inform the scenarios, while findings distinguish observation from inference.
Website 2.0 combines strategy, design, development and launch in one engagement.