An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate accounting search opportunities from verified website defects.
The audit reviews available search data, public page structure and technical behaviour. Recommendations identify the evidence, affected URLs and the reviewers or developers needed for the work.
A few clients we’ve worked with
What we do
The audit reviews available search data, public page structure and technical behaviour. Recommendations identify the evidence, affected URLs and the reviewers or developers needed for the work.
What needs to be clear before work begins.
Technical website findings must be separated from judgements about substantive accounting accuracy.
Recommendations need available search evidence and clear disclosure where reporting access is missing.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What SEO audit includes.
The scope follows the practice’s actual offerings and approved information. Your team retains responsibility for technical accounting statements and client-data decisions.
Data review
Assess the available crawl, analytics and search sources with limitations recorded.
Page intent review
Check the distinction between service pages and informational resources.
Prioritisation
Order findings by the affected journeys, supporting evidence and required action.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A source-backed audit.
- 02
A page-level findings list.
- 03
An implementation priority plan.
Our process
How the work runs.
Collect the evidence
Review authorised search and analytics records alongside a public crawl, noting coverage limits and unavailable data.
[ 01 ]
Inspect technical issues and intent
Check service and resource pages for observed defects, duplicated purpose and content-review information without assuming accounting expertise.
[ 02 ]
Prepare the action plan
List affected URLs, supporting evidence, required owners and verification methods, with technical content questions routed to the firm’s reviewer.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for accounting firms: questions.
Will this assess the correctness of tax articles?
It can flag missing review information or unclear sourcing, but substantive accounting accuracy needs the firm’s expert reviewer.
Does the audit include a traffic forecast?
No unsupported forecast is supplied. Recommendations are based on the evidence available for the site and market.
Website 2.0 combines strategy, design, development and launch in one engagement.