Real pages, real improvement
A reproducible baseline on representative pages means the gain is measured where visitors actually land.
Measure and improve the pages clients use to find the firm.
We investigate loading and interaction issues on service, partner, resource and enquiry pages. Improvements are verified with comparable measurements and checks for affected functionality.
A few clients we’ve worked with
What we do
We investigate loading and interaction issues on service, partner, resource and enquiry pages. Improvements are verified with comparable measurements and checks for affected functionality.
What needs to be clear before work begins.
Third-party scheduling tools and page assets need measurement before their loading behaviour changes.
Performance improvements must preserve booking, enquiry and client-entry functionality.
What a score does not tell you.
A performance number needs an explanation behind it. Chasing the score and fixing the experience are not always the same work.
Causes separated
Front-end assets, rendering, third-party scripts and server constraints are distinguished, so each fix goes to whoever can make it.
The cost of third parties is visible
When a tag or widget is the problem, the trade-off becomes a business decision instead of a mystery.
What website performance optimization includes.
The scope follows the practice’s actual offerings and approved information. Your team retains responsibility for technical accounting statements and client-data decisions.
Performance baseline
Measure representative pages with the test conditions recorded.
Targeted changes
Review media, third-party scripts and page assets responsible for observed delays.
Regression checks
Compare the results and verify navigation, booking and form behaviour.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A page performance baseline.
- 02
Implemented scoped improvements.
- 03
A comparison and regression record.
Our process
How the work runs.
Measure representative templates
Record service, partner, resource and enquiry page behaviour under documented conditions to establish a comparable baseline.
[ 01 ]
Apply targeted improvements
Change the scoped media or script behaviour that accounts for measured delays, checking the affected interface as work proceeds.
[ 02 ]
Repeat and check regressions
Compare the measurements and verify that navigation, booking and form behaviour still meet the agreed requirements.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Artur Tsitou
DevOps & Backend Developer
Taras Kashanyk
Frontend Developer (React)
Max Tymoshyn
Founder & Architect
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite performance optimization for accounting firms: questions.
Can a scheduling embed slow the website?
It can add external requests or scripts. We measure the actual implementation before recommending a change.
Will performance work require new page designs?
Often it does not, but any proposed visual or interaction change is identified separately before implementation.
Website 2.0 combines strategy, design, development and launch in one engagement.