You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Update the practice website with its content and connections accounted for.
We plan the redesign around current service lines, partner information and working contact routes. Existing URLs and portal links are inventoried before replacement pages are implemented.
A few clients we’ve worked with
What we do
We plan the redesign around current service lines, partner information and working contact routes. Existing URLs and portal links are inventoried before replacement pages are implemented.
What needs to be clear before work begins.
A redesign needs decisions about outdated articles, partner details and service descriptions before they are migrated.
Portal, booking and contact links must keep pointing to the practice’s approved systems.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
What website redesign includes.
The scope follows the practice’s actual offerings and approved information. Your team retains responsibility for technical accounting statements and client-data decisions.
Content review
Identify material to retain, revise or retire with a named reviewer for each decision.
Page redesign
Update service and partner templates around the information prospective clients need.
Transition planning
Map URL changes and verify booking, contact and portal links before release.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A content decision register.
- 02
Revised responsive designs.
- 03
A transition and verification plan.
Our process
How the work runs.
Inventory the current site
Record public pages, URLs, content owners and working connections, marking material for retention, revision or retirement.
[ 01 ]
Design the revised templates
Update service, people and resource layouts using the approved content inventory and contact requirements.
[ 02 ]
Prepare the transition checks
Map changed addresses and verify the intended contact and portal destinations, with a cutover and recovery plan for implementation.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for accounting firms: questions.
Can we keep the current client portal?
Yes, if it remains the approved system. Its links and expected behaviour are included in the website transition checks.
Will every resource article be rewritten?
No. The inventory identifies which articles need changes; technical subject matter requires the firm’s review.
Website 2.0 combines strategy, design, development and launch in one engagement.