Everyone describes you the same way
Sales, marketing and the website use one vocabulary for the offer, so a buyer hears the same thing in a deck and on a page.
Make the contractor’s specialism clear in the identity.
A company serving commercial projects needs language and visual materials that reflect its actual work. We develop the website-facing identity using the firm’s services, evidence and audience.
A few clients we’ve worked with
What we do
A company serving commercial projects needs language and visual materials that reflect its actual work. We develop the website-facing identity using the firm’s services, evidence and audience.
What needs to be clear before work begins.
The identity needs to reflect the contractor’s actual project focus and responsibilities.
Project photography and website messaging need a shared direction that works across different services.
What a shared direction is worth.
Without one agreed direction, every page, deck and ad re-litigates how the company describes itself. That argument is expensive, and it shows on the website.
Design stops being a matter of taste
An agreed identity gives every later design decision a reference to be measured against instead of a round of opinions.
New material is faster to make
Defined assets and applications mean the next landing page, pitch deck or campaign starts from something rather than from scratch.
What branding includes.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Positioning
Define the project types and responsibilities the brand can credibly describe.
Visual identity
Develop typography, colour and image direction for web pages and supplied project material.
Usage guidance
Document how the identity applies to service pages, project records and team content.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A positioning document.
- 02
Website identity files.
- 03
Brand usage guidance.
Our process
How the work runs.
Define the positioning
Compare approved services, project evidence and buyer needs to establish the distinctions the brand can support.
[ 01 ]
Explore the identity
Develop visual and messaging directions, checking their use on a trade page and a representative project record.
[ 02 ]
Document the selected direction
Package the approved assets and show how typography, colour, imagery and language apply to routine website content.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedBranding for construction companies: questions.
Does this include site signage and vehicle graphics?
Only if separately scoped. The website identity establishes shared rules; each physical application has its own production requirements.
Can existing branding stay?
Yes. We can clarify messaging and document existing visual rules when a new identity is unnecessary.
Website 2.0 combines strategy, design, development and launch in one engagement.