An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Find which search issues affect the contractor’s useful pages.
We review available search evidence and the current service and portfolio structure. The audit separates verified technical defects from content opportunities that need research or source material.
A few clients we’ve worked with
What we do
We review available search evidence and the current service and portfolio structure. The audit separates verified technical defects from content opportunities that need research or source material.
What needs to be clear before work begins.
An audit needs to separate verified technical issues from opportunities that still require demand research.
Trade and sector overlap should be assessed against page intent rather than similar wording alone.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What SEO audit includes.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Evidence review
Use the available crawl, search and analytics data with coverage limits recorded.
Intent review
Check whether trade and sector pages answer different questions or compete for the same purpose.
Action planning
Prioritise findings by the affected pages, required work and verification method.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A source-backed audit.
- 02
A page-level issue list.
- 03
An ordered action plan.
Our process
How the work runs.
Collect the available evidence
Review crawl data, public templates and authorised search and analytics sources, noting missing coverage.
[ 01 ]
Inspect pages and intent
Examine technical behaviour and how services, sectors and projects support different search and buyer tasks.
[ 02 ]
Deliver prioritised findings
Identify affected URLs, the evidence for each issue, required changes and a practical method for checking completion.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for construction companies: questions.
Does the audit include fixing the website?
The audit defines findings and recommendations. Implementation is a separate scope unless explicitly included.
Can you audit without Search Console access?
Public checks can proceed, but impressions, queries and indexing evidence may remain incomplete and are labelled accordingly.
Website 2.0 combines strategy, design, development and launch in one engagement.