Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Organise the site by services, sectors and completed work.
Visitors may know the trade they need or may be looking for experience on a similar project. We connect these entry points through a page map and structured project records.
A few clients we’ve worked with
What we do
Visitors may know the trade they need or may be looking for experience on a similar project. We connect these entry points through a page map and structured project records.
What needs to be clear before work begins.
Trade and sector pages need distinct purposes so visitors can choose the right route.
Project filters need consistent source fields before they can produce useful results.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Service hierarchy
Separate contracting services and sector pages where they answer different buyer questions.
Project taxonomy
Define useful project fields and filters, such as sector and delivery method, using real portfolio data.
Cross-links
Connect relevant projects, service pages and enquiry routes without creating duplicate descriptions.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A URL and navigation map.
- 02
A project taxonomy.
- 03
A page relationship specification.
Our process
How the work runs.
Classify the existing records
Review actual services and completed projects, identifying useful sector, trade and delivery-method fields.
[ 01 ]
Map pages and relationships
Set the service hierarchy, portfolio classifications and links between relevant projects and enquiry routes.
[ 02 ]
Check representative journeys
Use sample buyer tasks to inspect the proposed navigation, and record retained URLs and required redirects.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for construction companies: questions.
Should every sector and trade combination have a page?
Only where the company has a distinct service and enough useful material. A complete matrix is not a reason to publish duplicate pages.
Can existing project URLs stay?
We record them in the plan and retain suitable addresses. Any necessary changes receive an explicit redirect mapping.
Website 2.0 combines strategy, design, development and launch in one engagement.