You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
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A construction redesign needs to preserve usable project content, existing URLs and estimating contacts. We inventory those dependencies before revising the pages and navigation.
A few clients we’ve worked with




















A construction redesign needs to preserve usable project content, existing URLs and estimating contacts. We inventory those dependencies before revising the pages and navigation.
Older project pages and inbound links need a retain, revise or retire decision.
The replacement website must keep the agreed estimating contacts and enquiry destinations correct.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Mark projects and services for retention, revision or retirement with the team.
Update the service hierarchy and portfolio presentation around current work.
Map changed URLs, check forms and confirm which team owns the new editing workflow.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
These outputs are prepared for the work included in the agreed scope.
A retain-and-revise inventory.
Revised responsive page designs.
A URL and launch checklist.
Explore the wider scope behind the website.
Develop the positioning, messaging, and visual identity your website needs.
Where generative tools genuinely speed up brand and interface work, where they must not be used, and who signs off.
Plan user flows, screens, interface states, and design systems for websites and web products.
Review important journeys, page hierarchy, forms, and interaction states with actionable recommendations.
Explore the scope, deliverables and process for each part of the website.
Our process
Record project pages, trade content, URLs and forms before deciding which parts of the site will change.
[ 01 ]Design the new service and portfolio pages around the approved inventory, recording changes that affect content or behaviour.
[ 02 ]Map changed URLs, verify enquiry destinations and provide a cutover checklist with content ownership and recovery requirements.
[ 03 ]No account layer between you and them. These are the Norml specialists this work runs through.

Co-founder · Design & Strategy

UI/UX Designer

UI/UX Designer

Junior Designer

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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