Design and build stop stalling
Missing decisions are identified and resolved in planning, so production is not waiting on an answer nobody owns.
Set the website brief around the work you bid for.
A contractor may serve several sectors without wanting every kind of enquiry. Norml maps the work, project evidence and estimating handoff before pages are commissioned.
A few clients we’ve worked with
What we do
A contractor may serve several sectors without wanting every kind of enquiry. Norml maps the work, project evidence and estimating handoff before pages are commissioned.
What needs to be clear before work begins.
The company needs an agreed position on which trades, sectors and project sizes the website should present.
Estimating needs to define which details qualify an enquiry for a callback.
What a plan prevents.
A website project needs more than a list of pages. Without the decisions written down, they get made later, by whoever happens to be in the meeting.
The brief outlives the project
An agreed, documented direction means the next team — yours or ours — can work against the same reference.
Scope arguments have a referee
When the direction is written down, a late request can be measured against it instead of quietly absorbed.
What website strategy includes.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Bid priorities
Define the trades, sectors and job characteristics the company actually accepts.
Buyer evidence
List the project facts a developer or facilities manager needs before shortlisting a contractor.
Estimating route
Assign an owner and next step for each enquiry type, including work outside the current scope.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
A website brief with accepted job profiles.
- 02
A project evidence checklist.
- 03
An estimating handoff map.
Our process
How the work runs.
Choose the project priorities
List accepted project types with the business and estimating leads, and identify the evidence available for each.
[ 01 ]
Map the first enquiry
Specify the questions and routing needed to give estimating a usable brief.
[ 02 ]
Approve the website brief
Agree the initial page list, content owners and release criteria, recording services or features deferred for later.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite strategy for construction companies: questions.
Does every trade need a separate website?
Usually the first decision is which services need distinct pages within the existing site. Separate sites require a business reason.
Can the website choose which projects we accept?
Your team sets those criteria. We translate approved criteria into page content and enquiry questions.
Website 2.0 combines strategy, design, development and launch in one engagement.