You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find where project browsing and enquiries become difficult.
We review the current construction website against agreed buyer tasks. The output identifies reproducible issues in portfolio navigation, service understanding and enquiry completion.
A few clients we’ve worked with
What we do
We review the current construction website against agreed buyer tasks. The output identifies reproducible issues in portfolio navigation, service understanding and enquiry completion.
What needs to be clear before work begins.
A portfolio audit needs explicit buyer tasks rather than a general judgement about appearance.
Form findings need to distinguish an interface issue from a decision about what estimating must collect.
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
What UX audit includes.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Task review
Follow representative searches for relevant projects, service coverage and contact information.
Form inspection
Check mobile fields, validation, required information and the completion message.
Issue priorities
Document the observed behaviour, its effect on the task and a proposed change.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
An annotated journey review.
- 02
A reproducible issue list.
- 03
Prioritised design recommendations.
Our process
How the work runs.
Choose test scenarios
Agree representative tasks, including finding a project in a relevant sector and submitting an initial enquiry.
[ 01 ]
Inspect the journeys
Run those tasks across the scoped devices, recording navigation, filter and form behaviour with evidence.
[ 02 ]
Prioritise the findings
Describe each reproducible issue, its effect on the task and the expected correction so a developer can implement and retest it.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for construction companies: questions.
Will this prove why enquiries are low?
The audit identifies observed usability issues. Enquiry volume also depends on demand, traffic and the offer, which need separate evidence.
Can our developer implement the recommendations?
Yes. Findings include locations, expected behaviour and enough detail to discuss implementation and verification.
Website 2.0 combines strategy, design, development and launch in one engagement.