Stakeholders agree once
Sessions surface competing priorities while they are still cheap to reconcile, not after a design has been drawn to one of them.
Check the content and systems before specifying the build.
A portfolio redesign may involve project records, permission to use images and a quoting workflow. Discovery identifies those dependencies while the scope can still change.
A few clients we’ve worked with
What we do
A portfolio redesign may involve project records, permission to use images and a quoting workflow. Discovery identifies those dependencies while the scope can still change.
What needs to be clear before work begins.
Image permissions and project records may determine which portfolio pages can launch.
The website brief needs to account for the actual estimating tools and their supported connections.
What discovery settles before design starts.
A project can be ready for discovery before it is ready for design. Finding the unresolved questions early is what keeps the build from pausing.
Dependencies appear early
Technical constraints and the systems the website has to live with are identified before they become a mid-build surprise.
The next stage can be scoped
A brief naming the decisions and open questions lets design, content and development be quoted against something real.
What website discovery includes.
The work uses the company’s actual services and approved project material. The agreed brief identifies required access, decisions and review responsibilities.
Asset inventory
Locate approved photographs, project records, credentials and their content owners.
Workflow review
Follow a sample enquiry through estimating and note the systems that receive its information.
Build requirements
Record project filters, trade pages, editing roles and launch checks against the available systems.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These outputs are prepared for the work included in the agreed scope.
- 01
An asset and permissions register.
- 02
An enquiry workflow diagram.
- 03
A build requirements document.
Our process
How the work runs.
Inventory the materials
List existing pages, project records, photographs and credentials with their owners and publication status.
[ 01 ]
Trace an enquiry
Walk through a sample request with estimating and document the receiving tools, transfers and missing information.
[ 02 ]
Define the build requirements
Convert the findings into templates, fields, connections and acceptance checks, with unresolved dependencies assigned to owners.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite discovery for construction companies: questions.
Do we need all project photography ready?
No. Discovery records what exists, what can be published and which missing assets affect the release.
Does discovery include changing our estimating software?
No. It documents the current workflow and identifies any website connection that needs separate implementation.
Website 2.0 combines strategy, design, development and launch in one engagement.