You know what the site does
Events defined by meaning — attempts against completed actions — show which pages produce enquiries and which only produce visits.
Measure public interest without treating a click as a scientific or commercial result.
We define events for meaningful website actions such as opening a publication, exploring a programme or submitting a partnering enquiry. Event properties are kept within an approved measurement plan, excluding form contents and restricted research information.
A few clients we’ve worked with
What we do
Analytics setup for biotech companies: event definitions, tool configuration, payload verification.
Decisions for the biotech website.
Which actions are observable interactions rather than qualified opportunities?
Which properties must remain outside analytics?
What you cannot decide without measurement.
Page views alone do not explain which actions the website supports. Without that, every decision about the site is an argument about taste.
Spend has a feedback loop
When a conversion can be verified, campaign and content decisions can be made against outcomes instead of impressions.
The numbers agree
Documenting which system can verify each conversion stops two dashboards reporting two different truths.
Analytics setup: scope of work.
The brief identifies the public information, website functions and review responsibilities included in the engagement.
Event definitions
Specify event names, success conditions and what each metric can demonstrate.
Tool configuration
Implement selected tools and agreed consent behavior with bounded event properties.
Payload verification
Inspect emitted events for duplicate firing, unintended fields and external-provider limitations.
Selected work in genomics, pharma and science communication
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These deliverables are prepared for the agreed website scope.
- 01
An event and property specification.
- 02
Configured measurement tools for agreed actions.
- 03
Verification evidence and metric definitions.
Our process
How the work runs.
Define the reporting questions
Agree what the public website can reliably observe.
[ 01 ]
Configure the events
Implement the bounded measurement plan.
[ 02 ]
Inspect actual output
Test interactions and review emitted properties before enabling the agreed setup.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Iryna Melnyk
Full-Cycle SEO Specialist
Artur Tsitou
DevOps & Backend Developer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedAnalytics setup for biotech companies: questions.
Does a publication download identify a potential partner?
No. It records an interaction. Connecting it to a later commercial outcome requires a separately defined process.
Will analytics capture the text of a research enquiry?
The proposed setup excludes free-text submissions and unnecessary personal or restricted information.
Website 2.0 combines strategy, design, development and launch in one engagement.