Everyone describes you the same way
Sales, marketing and the website use one vocabulary for the offer, so a buyer hears the same thing in a deck and on a page.
Give the biotech platform a visual identity that works beside the science.
We develop identity and website language around the company’s approved positioning. The system needs to hold a short company introduction, a detailed platform explanation and scientific figures without using visual effects to imply evidence that does not exist.
A few clients we’ve worked with
What we do
Branding for biotech companies: identity brief, visual direction, usage rules.
Decisions for the biotech website.
Which company attributes have a factual basis?
How should programme identities relate to the parent company?
What a shared direction is worth.
Without one agreed direction, every page, deck and ad re-litigates how the company describes itself. That argument is expensive, and it shows on the website.
Design stops being a matter of taste
An agreed identity gives every later design decision a reference to be measured against instead of a round of opinions.
New material is faster to make
Defined assets and applications mean the next landing page, pitch deck or campaign starts from something rather than from scratch.
Branding: scope of work.
The brief identifies the public information, website functions and review responsibilities included in the engagement.
Identity brief
Review the company’s positioning, existing assets and audience expectations.
Visual direction
Explore typography, color, imagery and marks in realistic platform and company-page contexts.
Usage rules
Define consistent treatment of programme names, scientific assets and shared website materials.
Selected work in genomics, pharma and science communication
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These deliverables are prepared for the agreed website scope.
- 01
An identity brief and selected visual direction.
- 02
Approved identity assets for website use.
- 03
Usage guidance for programme and company materials.
Our process
How the work runs.
Review the company context
Gather approved positioning and distinguish retained assets from new work.
[ 01 ]
Develop directions
Show visual options alongside realistic scientific content.
[ 02 ]
Prepare the identity system
Deliver the chosen assets and instructions for consistent application.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedBranding for biotech companies: questions.
Can the existing logo stay?
Yes. The scope can focus on typography, image direction and website application without replacing the mark.
Will branding simplify our scientific claims?
Visual identity work does not authorize a change in scientific meaning. Any substantive wording change stays with the designated reviewers.
Website 2.0 combines strategy, design, development and launch in one engagement.