You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
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We review existing programme pages, documents and incoming links before changing the website. The redesign records what remains public, what is replaced and how readers reach the new version, while the scientific team retains control over revised claims.
A few clients we’ve worked with




















Website redesign for biotech companies: retention plan, replacement design, transition checks.
Which publications and URLs must survive the transition?
Which programme descriptions need review before they move?
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
The brief identifies the public information, website functions and review responsibilities included in the engagement.
Inventory current pages and scientific assets with decisions to retain, revise or retire them.
Develop templates around the approved platform, pipeline and publication structure.
Map changed URLs and verify document links, contact routes and release dependencies.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
These deliverables are prepared for the agreed website scope.
A content and URL transition inventory.
Redesigned website templates.
A release and redirect verification plan.
Explore the wider scope behind the website.
Develop the positioning, messaging, and visual identity your website needs.
Where generative tools genuinely speed up brand and interface work, where they must not be used, and who signs off.
Plan user flows, screens, interface states, and design systems for websites and web products.
Review important journeys, page hierarchy, forms, and interaction states with actionable recommendations.
Explore the scope, deliverables and process for each part of the website.
Our process
Identify useful content, dependencies and approval gaps.
[ 01 ]Build the new page system around approved material and editing needs.
[ 02 ]Check destination pages, redirects and critical journeys before launch.
[ 03 ]No account layer between you and them. These are the Norml specialists this work runs through.

Co-founder · Design & Strategy

UI/UX Designer

UI/UX Designer

Junior Designer

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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