Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Connect platform, programmes and publications without losing their relationships.
We map the public information a biotech company needs to explain and how readers move between it. A publication can support a programme, a programme can belong to a platform, and each relationship needs an approved source rather than a duplicated paragraph.
A few clients we’ve worked with
What we do
Information architecture for biotech companies: record relationships, audience paths, URL structure.
Decisions for the biotech website.
Which evidence belongs with each programme?
Where do investor and scientific journeys share information?
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
Information architecture: scope of work.
The brief identifies the public information, website functions and review responsibilities included in the engagement.
Record relationships
Define platform, programme, publication and team content types using the company’s actual public portfolio.
Audience paths
Plan navigation for partnering, scientific evaluation and company information without creating competing versions of the facts.
URL structure
Specify page purposes, breadcrumbs and links, including the treatment of retired programmes or documents.
Selected work in genomics, pharma and science communication
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These deliverables are prepared for the agreed website scope.
- 01
A sitemap with audience and purpose per page.
- 02
A content relationship and navigation specification.
- 03
A URL plan with migration decisions.
Our process
How the work runs.
Inventory the material
Collect current page topics and approved relationships.
[ 01 ]
Model the structure
Map reusable records and the paths different readers take.
[ 02 ]
Walk through questions
Test representative partner and scientific questions against the proposed navigation.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for biotech companies: questions.
Does every programme need a separate page?
Only when enough distinct public information supports a useful page. A pipeline record can remain part of a shared overview when that is more appropriate.
Can one publication appear in several contexts?
Yes, through an approved shared record and explicit relationships, so its metadata is maintained consistently.
Website 2.0 combines strategy, design, development and launch in one engagement.