You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find where readers lose the thread of the platform explanation.
We review how visitors find programme information, inspect evidence and reach a suitable contact route. The audit distinguishes reproducible interface issues from assumptions about specialist readers that need further research.
A few clients we’ve worked with
What we do
UX audit for biotech companies: scenario review, interface inspection, prioritized findings.
Decisions for the biotech website.
Which public information tasks should be tested?
Are audience assumptions backed by research or internal opinion?
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
UX audit: scope of work.
The brief identifies the public information, website functions and review responsibilities included in the engagement.
Scenario review
Select tasks such as locating a programme’s publications or finding the partnering contact.
Interface inspection
Check navigation, resource filters, document links and mobile reading behavior.
Prioritized findings
Record affected pages, screenshots and proposed corrections with evidence.
Selected work in genomics, pharma and science communication
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These deliverables are prepared for the agreed website scope.
- 01
A scenario-based UX review.
- 02
An annotated issue register.
- 03
Prioritized corrections and further research questions.
Our process
How the work runs.
Agree the scenarios
Define expected outcomes with the teams serving the website audiences.
[ 01 ]
Inspect the journeys
Record confusing steps and reproducible failures.
[ 02 ]
Review priorities
Separate direct fixes from hypotheses requiring participant research.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for biotech companies: questions.
Does the audit validate the scientific platform?
No. It evaluates public website usability, not the scientific claims or research system.
Will an expert review replace interviews with partners?
No. The report distinguishes interface observations from evidence gathered directly from representative readers.
Website 2.0 combines strategy, design, development and launch in one engagement.