Pages, not spreadsheets
Terms grouped by intent and mapped to existing or proposed pages give the content team something to act on.
Research the terms partners and scientists actually use.
We examine search language around the company’s real platform, applications and public expertise. Specialist terminology and commercial evaluation can produce different intents, so the output maps questions to useful pages rather than treating every term as a new URL.
A few clients we’ve worked with
What we do
Keyword research for biotech companies: research brief, demand and intent evidence, page mapping.
Decisions for the biotech website.
Which applications and markets are within the company’s public scope?
Which terms have specialist meaning that needs expert interpretation?
What research has to produce.
A keyword list is not a plan. Research is only useful once each term is attached to a page that could realistically win it.
You stop writing for nobody
Checking the result pages shows where the intent is commercial and where a term only looks valuable in a volume column.
Your pages stop competing
One page per intent prevents two of your own pages fighting over the same search.
Keyword research: scope of work.
The brief identifies the public information, website functions and review responsibilities included in the engagement.
Research brief
Confirm platform terminology, audiences, languages and intended markets.
Demand and intent evidence
Collect available query data and inspect representative search results with source and date records.
Page mapping
Group related questions and flag unsupported topics or overlapping page purposes.
Selected work in genomics, pharma and science communication
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
These deliverables are prepared for the agreed website scope.
- 01
A platform and audience research brief.
- 02
A dated keyword dataset with sources.
- 03
A query-to-page map and topic exclusions.
Our process
How the work runs.
Confirm the vocabulary
Review terminology with the scientific and commercial owners.
[ 01 ]
Collect search evidence
Research relevant queries and their apparent intent.
[ 02 ]
Map content decisions
Identify which existing or proposed page can usefully answer each question.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedKeyword research for biotech companies: questions.
Will the report contain measured search volumes?
Where available, figures are recorded with source, market and date. Unavailable metrics remain marked as gaps.
Can technical terms with little reported volume still matter?
Yes. Their importance to specialist readers may justify clear coverage; the report distinguishes that purpose from measured search demand.
Website 2.0 combines strategy, design, development and launch in one engagement.