You know what the site does
Events defined by meaning — attempts against completed actions — show which pages produce enquiries and which only produce visits.
Measure property enquiries without calling them completed deals.
We define events for relevant browsing, contact and submission actions, then validate their meaning and data payloads.
A few clients we’ve worked with
What we do
We define events for relevant browsing, contact and submission actions, then validate their meaning and data payloads.
Decisions that shape this work.
Property interest, a booking request and a completed transaction are different signals.
Tracking needs clear event ownership to avoid duplicate conversion counts.
What you cannot decide without measurement.
Page views alone do not explain which actions the website supports. Without that, every decision about the site is an argument about taste.
Spend has a feedback loop
When a conversion can be verified, campaign and content decisions can be made against outcomes instead of impressions.
The numbers agree
Documenting which system can verify each conversion stops two dashboards reporting two different truths.
What analytics setup includes.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Event definitions
Separate interest signals, enquiries and any independently verified downstream status.
Tag configuration
Implement approved events with consent-aware behaviour.
Data checks
Exclude personal contact details and unnecessary property-enquiry content.
Selected projects across our wider practice
All case studies
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
An event specification.
- 02
Configured tracking.
- 03
A validation record.
Our process
How the work runs.
Define measurable actions
Agree what each browsing or enquiry event proves and what it cannot establish.
[ 01 ]
Implement the approved events
Configure triggering and payload rules with the required consent behaviour.
[ 02 ]
Validate reporting meaning
Test success, errors and repetition and document how recorded signals should be interpreted.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Iryna Melnyk
Full-Cycle SEO Specialist
Artur Tsitou
DevOps & Backend Developer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedAnalytics setup for real estate companies: questions.
Can an enquiry count as a sale?
No. A transaction outcome requires reliable authorised downstream evidence and a separately defined measurement scope.
Can full submitted addresses enter analytics?
Only specifically justified approved data belongs in events; ordinary contact or enquiry reporting should minimise identifying details.
Website 2.0 combines strategy, design, development and launch in one engagement.